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Terms of Service

Last updated: October 23, 2026

For accounts created before October 23, 2026, these Terms take effect on December 1, 2026. Until then, the earlier Terms apply: for accounts created before October 13, 2026, the Terms dated September 4, 2026 until November 20, 2026, and then the Terms dated October 13, 2026. Earlier versions are available on request at [email protected].

These Terms of Service ("Terms") are an agreement between you and HoverReel LLC, an Ohio limited liability company ("HoverReel," "we," "us," or "our"). They cover your use of the HoverReel dashboard, the HoverReel video Players you place on your website, and everything else we provide with them (together, the "Service").

"You" or "Merchant" means the business that holds a HoverReel account. The person who agrees to these Terms for that business confirms they have authority to bind it.

You agree to these Terms when you create an account, tick the box agreeing to them, use the dashboard, or place a HoverReel Player on a website. If you don't agree, don't use the Service.

The short version. This summary is here to help you; the full Terms below are what count.

  • You own your videos and content. We use them only to run the Service for you.
  • Plans, limits and prices are on our pricing page and in your dashboard. We never charge for going over your views.
  • Paid plans renew automatically until you cancel. You can cancel any time in Settings, and yearly plans have a refund window (Section 6.5).
  • You're responsible for what you upload and for telling your own website's visitors about HoverReel where the law requires it (Section 7).
  • The Service is provided "as is", and our liability is limited (Sections 16 and 17).

1. The Service

HoverReel lets a business show shoppable and call-to-action video on its own website by adding a short embed code. The Service includes:

  • The dashboard at app.hoverreel.com. There you add videos, tag them to products or actions (such as "Book a call"), organize playlists, design Players, invite your team and see Insights.
  • Video hosting. We host and deliver videos you upload. You can also add a video by linking to where it's already hosted.
  • Players. These are publicly available scripts you place on your own website. They show your videos and buttons, and they collect anonymous viewing statistics for your Insights (see our Privacy Policy).
  • Optional integrations with Shopify, WooCommerce and BigCommerce: product import, Add to Cart, and the size and color picker. Also optional connections such as TikTok and Instagram, video sales reports, and sending video events to your own analytics tools.

2. Accounts

  • Creating an account. You can get an account through our sign-up page (when sign-up is open), by installing our Shopify app, or by invitation from us or from an account's Owner.
  • Age and authority. You must be at least 18 years old and able to form a binding contract. The Service is for businesses and other organizations, not for personal or household use.
  • Accurate information. Give us accurate account information and keep your email address current. We send important notices there.
  • Security. Keep your login details confidential, and use two-factor login if you can. You're responsible for activity under your account, including by people you invite. Tell us right away at [email protected] if you suspect someone else has access.

3. Team Users and Roles

  • An account can have more than one user if its plan allows. Each user has a role: Owner, Editor or Viewer. What each role can do is shown in Settings > Team.
  • Owners are responsible for the account. Only Owners can manage billing, invite or remove users, export the account's data or delete the account.
  • When you invite someone, you confirm they're allowed to act for your business. You're responsible for what they do in the account. Remove access when someone leaves.
  • Each user must accept these Terms before using the dashboard.

4. Plans, Limits and Fair Use

  • Plans. Each plan includes a set number of video views a month and may limit the number of Players, videos, video length and team users. The current plans and their limits are on our pricing page and in your dashboard, and they form part of these Terms. A "view" is a video that plays on screen for at least 2 seconds, counted once per video per visit. It's the same number Insights shows you. Views start again from zero on the 1st of each month.
  • Going over your views. We never charge extra for going over. We tell account Owners in the dashboard and by email when usage affects their videos.
    • Paid plans: up to 20% over your views, nothing changes. Beyond that, videos keep playing at a lighter quality. At three times your views, they show a still image until the next month or until you upgrade.
    • Free plan: once its views are used up for the month, videos show a still image until the next month or until you upgrade.
    • Heavy watching: on any plan, these steps can start sooner if your videos get an unusually large amount of watching in a month (for example, long videos watched to the end many times).
  • Free plan. The Free plan shows a small "Powered by HoverReel" link under your Players. You agree to it appearing on your website while you're on the Free plan, and you won't hide or remove it.
  • Playback safeguards. To keep websites fast and the Service affordable, Players include safeguards that apply on every plan.
    • Very long videos start when a visitor taps them.
    • Looping stops in a tab nobody is using.
    • We may temporarily switch autoplay to tap-to-play if we see unusual activity or unusual load. While that's on, your videos still play when tapped, and the rest of your account works normally.
  • Uploads. Uploaded videos can be up to the length your plan allows and up to 2 GB per file. Longer videos can be added by link from where they're already hosted.
  • Beta accounts. If you're in our beta, your account is free with a fair-use limit until the end date we give you. We'll give you at least 60 days' notice of that date. You can then choose a paid plan, at founding-member prices (Section 6.8), or your account moves to the Free plan. Nothing is deleted when that happens.
  • No free trial. New accounts can use the Free plan for as long as they like instead of a time-limited trial.
  • Changes to plans. We may change plans, features and limits. If a change reduces what your current paid plan includes, it won't take effect until your next renewal after we've told you about it.

5. Your Content

  • You own your content. Videos, images, product and action details, and anything else you upload or link ("Your Content") stay yours.
  • Our permission to use it. You grant HoverReel a worldwide, non-exclusive, royalty-free license to host, copy, store, transcode, transmit and display Your Content only as needed to provide the Service to you. For example, we use it to stream a video you uploaded on your website, or to show a product's price and image in your Player, or, if the setting is on, to let search engines show your videos. This license ends when Your Content is deleted from the Service, apart from copies in backups for the limited time described in our Privacy Policy.
  • Your responsibility. You confirm that you have all the rights and permissions needed for Your Content, including permission from people who appear in your videos. You also confirm that Your Content and your product claims are accurate and lawful and don't infringe anyone's rights.
  • Not allowed. Don't use the Service for content that is illegal, infringing, defamatory, fraudulent, deceptive, hateful, sexually explicit, or harmful to minors, or that promotes violence or illegal goods.
  • Backups are your job too. We back up the Service, but we're not a storage service for your original files. Keep your own copies.

6. Fees, Billing and Cancellation

6.1 Plans and Prices

The price, billing interval and included limits of each paid plan are shown before you subscribe, on our pricing page and in your dashboard. Prices are in U.S. dollars and don't include tax. Where we're required to collect sales tax or a similar tax, it's added to your bill and shown before you pay. Payments are processed by our payment provider, Stripe. We never see or store your full card number.

6.2 Automatic Renewal

Your subscription renews automatically at the end of each billing period (monthly or yearly, as you chose) for another period of the same length. It renews at the price that applies to you at that time, and we charge your payment method on file. It keeps renewing until you cancel as described in Section 6.4.

Before you subscribe, we show you:

  • the price;
  • how often you'll be charged;
  • that the subscription renews until you cancel.

Yearly plans: we email the account's Owners about 30 days and again about 7 days before a yearly renewal. The email gives the renewal date, the amount, and how to cancel.

6.3 Beta Testers' Free Period

If you're a beta tester and choose a paid plan before your free period ends, your first charge happens on the day your free period ends. The date and price are shown when you choose the plan. We email you about 30 days and 7 days before your free period ends.

6.4 Cancellation

You can cancel at any time in Settings > Your plan > Manage billing. Canceling stops future renewals. You keep your paid plan until the end of the period you've already paid for. Your account then moves to the Free plan, and nothing is deleted.

Deleting your account ends any paid subscription immediately, without a refund. If you might be due a refund under Section 6.5, cancel your subscription first and delete your account afterwards.

6.5 Refunds

Monthly plans are non-refundable. When you cancel, you keep your plan until the end of the month you've paid for.

Yearly plans. If you cancel a yearly plan:

  • Within 7 days of your first yearly payment: we refund that payment in full. This is available once per business.
  • From day 8 to day 30 after your first yearly payment: we refund the unused part of the year, counted from the day you cancel.
  • After day 30: there's no refund. You keep your plan until the end of the year you've paid for, and it won't renew.
  • After a yearly renewal: if you cancel within 7 days of the renewal charge, we refund that renewal in full. After 7 days, you keep your plan until the end of that year, and it won't renew again.

When we issue a refund under this section, your paid plan ends that day and your account moves to the Free plan.

Outside these cases, fees you've paid are non-refundable, except where the law requires a refund. If we choose to make an exception once, we aren't obliged to make it again.

6.6 Changing Plans

You can change plans at any time in Settings.

  • Moving up starts immediately. You're charged the difference for the rest of your current billing period.
  • Moving down starts at your next renewal.

6.7 Failed Payments

If a payment fails, we keep your plan and retry the charge for about two weeks, and Stripe emails you about it. If payment still doesn't succeed, your subscription ends and your account moves to the Free plan. Nothing is deleted.

6.8 Founding-Member Pricing

You're a founding member if your HoverReel account was created before paid plans opened, or if you sign up with a founding-member link we send you. If you're a founding member, you keep the launch price of your plan for as long as your subscription stays active. That price applies to the same plan; its views and other limits are the same as everyone else's.

You may also get a one-time discount on your first subscription:

  • Monthly plans: 50% off your first 3 months.
  • Yearly plans: the same saving on your first year.

Founding-member links can be used until 60 days after paid plans launch. The first-subscription discount isn't available to beta testers, who get their free beta time instead (Section 4); they do keep the launch price.

If your subscription ends, your founding-member price ends with it. If you subscribe again later, the prices at that time apply.

6.9 Price Changes

We may change our prices. For an existing subscription, a new price takes effect only at a renewal after we've given you reasonable advance notice by email, and at least 30 days' notice for yearly plans. If you don't want the new price, cancel before that renewal.

7. Your Website's Visitors

When a HoverReel Player runs on your website, it collects anonymous viewing statistics about your visitors to power your Insights, as described in our Privacy Policy. For this data, you decide what the Player collects by placing it on your website, and we process it for you. You're responsible for your website's own privacy notice and for any consent your visitors' local laws require. In particular:

  • Privacy notice. Your privacy notice should mention that your website uses HoverReel to show video and measure viewing.
  • Consent where required. Some places, including the EU and the UK, require consent for the anonymous visitor ID our Player keeps in the visitor's browser. If you have visitors there, you're responsible for getting that consent, for example through your website's cookie banner. The details of the ID are in our Cookies Policy.
  • People in your videos. Have permission from the people who appear in your videos to show them on your website.

To the extent we process your visitors' personal data for you under data protection laws such as the GDPR, UK GDPR or California's CCPA, our Data Processing Agreement forms part of these Terms.

8. Acceptable Use

You agree not to:

  • Attack, overload, probe or try to break into the Service, or anyone else's account or content.
  • Get around plan limits, view counting, rate limits, embed protection or other technical safeguards. This includes artificially inflating views or hiding the Free plan's HoverReel link.
  • Use the Service to send spam or malware, or to deceive or defraud your visitors.
  • Copy, scrape or resell the Service, or offer it to others as your own product, without our written permission.
  • Use the Service in a way that breaks the law or anyone's rights, including intellectual property, privacy and consumer protection laws.

9. Third-Party Services and Integrations

  • When you connect a third-party service, you authorize us to access it on your behalf as needed for the features you use. Examples:
    • Shopify: we import products, set up your Player, and receive your paid and cancelled orders to show video sales.
    • BigCommerce: through the API account you create, we read your catalog and, if you allow it, your orders, and add order notifications to your store, for video sales.
    • WooCommerce: we read your store's public product data. If you install our plugin, it sends us orders that included an item added from your videos.
    • TikTok: we list your videos.
    • Instagram: we list your own posts' videos and copy the ones you choose.
  • We store the access details you give us in encrypted form, and delete them when you disconnect or delete your account.
  • Add to Cart runs directly between your visitor's browser and your store. Orders, payments and carts are handled by your store platform, not by us.
  • Each third-party service has its own terms, and you're responsible for following them. We aren't responsible for third-party services, their availability, or changes they make that affect an integration.

10. Copyright Complaints

We respect intellectual property rights. If you believe content shown through HoverReel infringes your copyright, send a notice to our designated copyright agent:

  • Copyright Agent, HoverReel LLC, 5151 Monroe St, Ste 250F, Toledo, OH 43623
  • Phone: (419) 318-9015
  • Email: [email protected]

This is the agent registered with the U.S. Copyright Office (DMCA Designated Agent Directory).

Your notice should include:

  • the work you own;
  • where the content appears (the website and video);
  • your contact details;
  • a statement, made in good faith and under penalty of perjury, that you own the rights or are authorized to act for the owner and that the use isn't authorized;
  • your physical or electronic signature.

We may remove or disable the content and notify the Merchant. A Merchant who believes content was removed by mistake can reply with a counter-notice. We may close the accounts of repeat infringers.

11. Feedback and Beta Features

  • We love hearing ideas. If you send us feedback or suggestions, we may use them freely, without any obligation to you.
  • Some features may be labeled beta or early access. They may change, have bugs, or be removed.

12. Our Intellectual Property

Apart from Your Content, the Service is owned by HoverReel and protected by law. This includes:

  • the software and Players;
  • the design, the HoverReel name and logo;
  • the documentation.

While you use the Service, we give you a limited, non-exclusive, non-transferable, revocable license to use the dashboard and to place Players on websites you own or operate. You may not copy, modify, reverse-engineer or build competing products from the Service, except to the extent the law allows despite this restriction.

13. Privacy

Our Privacy Policy and Cookies Policy explain what information we collect and how we use it.

To provide support, keep the Service safe and handle billing, authorized HoverReel staff can access account information. This includes video titles and settings, Insights, and account and billing details. Staff can also take support actions you ask for, such as sending a password reset. We access accounts only for these purposes.

14. Support and Changes to the Service

  • We provide support by email at [email protected]. Some plans include priority support.
  • We work to keep the Service available, but it may sometimes be unavailable for maintenance, updates or reasons outside our control. Unless a separate written agreement with you says otherwise, we don't guarantee any particular uptime.
  • We may add, change or remove features. If we remove a major feature that a paid plan includes, we'll tell you in advance. If the change makes the Service materially worse for you, you can cancel, and we'll refund the unused part of a prepaid period.

15. Suspension and Termination

  • You can stop using the Service at any time. An Owner can export the account's data and delete the account in Settings.
    • Deleting closes the account straight away: your Players stop showing on your website and everyone is signed out.
    • Seven days later the account is permanently deleted, including your hosted videos, unless an Owner signs in before then and keeps it. After that, copies remain in our backups only for the limited time described in our Privacy Policy.
    • Keeping the account doesn't restore a paid plan. A paid plan ends when the account is deleted (Section 6.4), so a kept account moves to the Free plan, and you can choose a plan again in Settings.
  • Shopify app. If you uninstall our Shopify app, Shopify asks us about 48 hours later to erase the store's data. When that happens we close the HoverReel account that was created through the app and delete it 7 days later, unless you reinstall the app first or chose in Settings to keep your account.
  • We may suspend or end your access, or remove content, if:
    • you break these Terms;
    • you don't pay;
    • your use creates a legal, security or abuse risk, or puts the Service or other customers at risk;
    • the law requires it.

Where reasonable, we'll tell you first and give you a chance to fix the problem. If we end the Service for reasons that aren't your fault, we'll refund the unused part of any prepaid period.

  • These sections continue after the account ends: 5 (as to content already processed), 6 (amounts owed), 10, 11, 12 and 16 to 21.

16. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY. THIS INCLUDES IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DON'T PROMISE THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE. WE ALSO DON'T PROMISE THAT ANALYTICS, VIEW COUNTS OR OTHER DATA WILL BE COMPLETE OR EXACT, OR THAT THE SERVICE WILL INCREASE YOUR SALES.

17. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, HOVERREEL AND ITS OWNERS, EMPLOYEES, CONTRACTORS AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA OR GOODWILL, ARISING FROM OR RELATED TO THE SERVICE, EVEN IF WE WERE TOLD THEY WERE POSSIBLE.

THIS INCLUDES DAMAGES FROM UNAUTHORIZED ACCESS TO, OR ALTERATION, LOSS OR DISCLOSURE OF, ANY DATA CAUSED BY THIRD PARTIES, SUCH AS ATTACKERS OR A SECURITY INCIDENT AT ONE OF OUR SERVICE PROVIDERS, EXCEPT TO THE EXTENT IT WAS CAUSED BY OUR FAILURE TO MAINTAIN THE SECURITY MEASURES DESCRIBED IN OUR PRIVACY POLICY.

OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THESE TERMS, THE DATA PROCESSING AGREEMENT OR THE SERVICE, TAKEN TOGETHER, WILL NOT EXCEED THE GREATER OF:

  • (A) THE AMOUNT YOU PAID US FOR THE SERVICE IN THE 12 MONTHS BEFORE THE CLAIM AROSE; OR
  • (B) ONE HUNDRED U.S. DOLLARS ($100).

These limits apply even if a remedy fails of its essential purpose. Some places don't allow these exclusions or limits, so some of them may not apply to you. Nothing in these Terms limits liability that can't be limited by law, such as for fraud.

18. Indemnification

You agree to defend and indemnify HoverReel and its owners, employees and contractors against claims, damages, losses and expenses (including reasonable attorneys' fees) arising from:

  • (a) Your Content or your products;
  • (b) your website, including your privacy notices and visitor consents;
  • (c) your use of the Service in breach of these Terms or the law;
  • (d) your violation of anyone else's rights;
  • (e) use of your account by anyone who got your login details because they weren't kept secure on your side, including by people you invited;
  • (f) data you choose to send from the Service to third-party tools or connected services, such as your own analytics or store.

19. Governing Law and Disputes

These Terms are governed by the laws of the State of Ohio, United States, without regard to its conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the Service will be resolved in the state or federal courts located in Lucas County, Ohio. You consent to the personal jurisdiction of those courts.

Before filing a claim, each of us agrees to try to resolve the dispute informally for at least 30 days. The process starts with a written notice describing the problem.

  • Time limit. Any claim arising out of or relating to these Terms or the Service must be filed within one year after it arises, where the law allows such a limit. A claim filed later is permanently barred.
  • Individual claims only. Each of us may bring claims against the other only individually, not as a plaintiff or class member in any class, collective or representative proceeding, to the extent the law allows.
  • No jury. To the extent the law allows, each of us waives any right to a jury trial.

20. Changes to These Terms

We may update these Terms. We'll post the new version here with a new "Last updated" date. For material changes, we'll email account Owners or show a notice in the dashboard at least 30 days before the changes take effect, unless the law or a security need requires a faster change. If you keep using the Service after the changes take effect, you accept them. If you don't agree, you can cancel and stop using the Service before then.

21. General

  • Entire agreement. These Terms, together with the policies and pages they link to, are the whole agreement between you and us about the Service. They replace any earlier understandings.
  • Order of precedence. If you and HoverReel sign a separate written agreement, it wins over these Terms where they conflict.
  • Severability. If any part of these Terms can't be enforced, the rest still applies.
  • No waiver. If we don't enforce a right right away, we haven't given it up.
  • Assignment. You may not transfer these Terms without our written consent. We may transfer them as part of a merger, acquisition or sale of our business or assets.
  • Events outside our control. Neither of us is responsible for delays or failures caused by events beyond reasonable control, other than your obligation to pay. Examples: outages and security incidents at our providers, cyberattacks that happen despite reasonable precautions, internet failures, natural disasters, and government action.
  • Notices. We send notices to the email address of your account's Owners. You can send notices to [email protected].
  • Publicity. We won't name your business as a customer, or use your logo, without your permission.
  • Relationship. We're independent contractors. These Terms don't create a partnership, employment or agency relationship.

22. Contact Us

HoverReel LLC
5151 Monroe St, Ste 250F
Toledo, OH 43623
[email protected]